Saturday, January 21, 2012

First It Was the Wienermobile. Now it's the L. L. Bean Bootmobile

L. L. Bean is about to celebrate its 100th anniversary, and to celebrate they're sending the "Bootmobile" on a tour of New England, as related in a story on Buzzfeed. Here's a video of the making of the Bootmobile.

Of course, the Bootmobile is just one of a long line of vehicles whose sole purpose has been advertising. According to an article by Brad Herzog, there's been a Hershey's Kissmobile, a Meow Mix Mobile, and a pickup truck with a lobster on top, Red Lobster's Clawde.

The article references an earlier era when there was a Pep-O-Mint Lifesavers truck, a car shaped like a vaccum cleaner. a Heinz pickle car, a car shaped like a can of V-8 and a Zippo lighter car.

Image by justin<3sasha this day, there are Spammobiles and, of course, the most famous of all, the Oscar Meyer Wienermobile. I knew someone who drove the Wienermobile, and I once went out for a walk to find the Wienermobile parked a couple of blocks away from my house. It was a rather surreal experience.

Of course, all of this is for advertising, but let's face it, the advertising wouldn't work if it weren't so much fun. From now on, I know I'll be on the lookout for the Spammobile when I'm driving down the road.

(I've seen other images of this. Apparently when on the move, the can of Spam is not on top).
Image by David Boyle


  1. We have local council elections coming up, so there are vehicles running around town right now covered in billboards. You would think they'd have a better use for their money.

  2. Makes sense about the Spammobile's second can, as it looks like it is inflated up there.
    For the life of me, I can't think of any that I have ever seen "in real life". There must have been some in local parades, but I can't remember them right now.

  3. I've only ever seen the Wienermobile (I think you may be right about the Spam can being inflated) and I don't think any of the politicians around here use vehicles (thank goodness). At least I've never seen one (just all those signs on lawns).


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